Our Social Contract

AI should earn its place by helping people. We are building it to bring relevant information together, surface emerging risks, and take on time-consuming work such as preparing meeting notes and drafting action plans.

People remain responsible for decisions. AI can be wrong, and its outputs need appropriate human review. Our ambition is an assistant that helps people understand and act, with evidence they can question. Our Artificial Intelligence Customer Notice explains that approach and its limitations.

ASIP is a for-profit company. We believe lasting value comes from useful products, responsible stewardship, and earning trust. Fiduciary responsibility comes before corporate greed. We intend to operate leanly, invest thoughtfully, and build a business whose success supports the people who rely on it.

ASIP has invested in its own AI hardware to limit reliance on external data centres. Ownership alone does not make computing sustainable. Energy use, equipment, and the way we operate all matter.

Our goal is carbon neutrality. We also intend to pursue an EcoVadis sustainability rating and ISO 14001 environmental management certification when feasible. These are goals, not achievements we claim today. We will distinguish our intentions from results we can substantiate.

Every avoidable duplicate entry or manual reporting task takes time away from people and operations. We will design for simplicity and automate where it is useful, while keeping appropriate human oversight.

Success means helping a leader understand what is happening and what needs attention. A green dashboard, on its own, is not the outcome we are building for.

Operational performance deserves more than a profit-and-loss view. We want customers to see efficiency, safety, and risk together, so they can make better-informed decisions before problems become harm. We will be honest about what the product can do today and what remains in development.

ASIP believes in a Just Culture: an environment where people are treated fairly, honest mistakes become opportunities to learn, and accountability considers the circumstances as well as the outcome.

ASIP is not a disciplinary portal or designed to single out individuals. Its purpose is to help people understand what happened, identify contributing conditions, and improve the way work is done. We want the information people share to support prevention and learning. Fair accountability and responsible human judgment remain essential.

Workers deserve recognition for their contributions to excellence and safety. ASIP includes a dedicated recognition module to celebrate people who consistently go above and beyond, including those who identify risks, help others, and contribute to improvement.

Recognition should reinforce safe behaviours and meaningful contributions. Reporting a concern or an incident should never undermine the value of someone's contribution to making work safer.

Our planned working model gives people flexibility over where and how they work, with clear goals, deadlines, and accountability. We do not intend to make a conventional Monday-to-Friday, eight-to-five desk schedule the measure of contribution.

Our goal is a brief daily all-hands alignment meeting, timed to accommodate the team’s locations and time zones. Beyond that, we want to protect focused work and life outside work, with clear priorities, agreed deadlines, and only the meetings that genuinely help people move forward.

This is the model we plan to establish as we hire, rather than a description of an existing employee program.

Continuing education, a healthy mind, and a healthy body are fundamental to the company we want to build.

We are looking to introduce an annual learning and wellbeing bursary through our planned 2027 employment arrangements. It would support professional development relevant to each person's role, including college courses and safety or design certifications, alongside activities that support the mind and body, such as yoga or pottery classes.

This benefit is not yet in place. Details and written program terms remain to be established. We want our people to have room to develop both professionally and personally.

As ASIP becomes financially able, we plan to introduce U.S. employee benefits covering medical, dental, vision, counselling, and wellness, targeting 2027. These benefits are not yet established. Their introduction depends on ASIP's financial ability, and coverage and program terms will be set out before they take effect.